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Keyword Research
What is Keyword Research? The
method in which SEO professionals find and research search terms people
enter into the search engines when conducting a search for your product
or service, and rate them by performance and cost per click.
Why are your search terms important?
Keywords are one of the most important factors in search engine
marketing because it's the direct portal a potential customer finds your
website. When conducting a search we use phrases full of keywords and
search engines then provide to us the properly optimized webpages the
best match those specific keywords and phrases using a ranking system or
paid sponsor's bidding for those words.
Selecting to put all your marketing
efforts into the wrong set of keywords will cost you more then money.
Here's a few of problems most of our clients had:
After hundreds and thousands of dollars we still can't get our
rankings up for our main keywords |
We're receiving a ton of traffic but we are not making any money |
How do I know which keywords are the right one for my business |
Even if you are getting a lot of traffic;
if you choose the wrong keywords and strategy you can still not make any
money. Unless you are a non-profit organization the main reason you open
your online store was to make a profit; in this is where we come in!
We take apart your Online business and
systematically provide you with those keywords that are performing at
the best rate of return.
Would you
rather receive:
(1) 10,000
visitors a month to a very generic 2-4 word
phrase you found in Google's database that
yields you only 5 sales; or
(2) 50
highly targeted visitors to a 5-8 word
phrase you found in a different database
that brings in 10 sales?
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